The standard approach towards brand building and digital lead generation of the organization was no longer fit to cater to their constantly growing requirements. J.K. Garments required an effective channel that could generate the required number of high-quality leads and through which their prospects could get in touch with them and subsequently convert.
Our team built a website that could meet this demand, with a content strategy and user journey that was designed to filter out and convert quality leads. The website featured a user-friendly backend to facilitate content updates, ensuring that the website was up to date thereby improving SEO. Our team of developers, UI/UX engineers, content strategists, and market experts crafted this channel and developed it for its specific purpose.
With the objective of preserving the authenticity of content in terms of video and imagery, our videography and photography team visited the factory and captured the entire process of production inside the factory. Our mastery of the subject allowed us to cover all the necessary aspects of the arena.
The upgraded website now acts as a portal for the sales team to showcase their manufacturing expertise and whilst identifying and capturing prospects. Furthermore, customer faith in the brand was raised due to the higher availability of resources to showcase their in-house activities to their potential customers. All in all, after the innovative implementation, J.K. Garments had a rise in client inquiries about their operations and a significant improvement in terms of conversions.