A Century of Baking, A New Digital Chapter for Perera & Sons

Introduction 

Perera & Sons, Sri Lanka's foremost baker and caterer with a rich history dating back to 1902, sought to modernize its digital presence while honoring its storied legacy. This case study explores the comprehensive website revamp undertaken by CreativeHub to enhance Perera & Sons' online visibility, provide a seamless user experience, and preserve the brand's historical significance.

Challenges 

Despite its deep-rooted history and widespread recognition, Perera & Sons faced challenges with its outdated website, which did not reflect the company's modern growth or its continued commitment to quality. The primary challenges were:

• Outdated website design that did not resonate with contemporary audiences.
• Lack of mobile responsiveness, limiting access for a growing base of mobile users.
• Inefficient content management system (CMS) that hindered timely updates and content management.

Website Re-engineering 

The revamp of the Perera & Sons website was a meticulous project focused on modernizing the design while preserving the brand’s historical narrative. The website was redesigned using modern web technologies, with a strong emphasis on mobile responsiveness and user experience. Visit the website here.

Frontend Development

• The website was developed using Bootstrap 4.3.1 for the UI framework, ensuring a responsive and user-friendly design across all devices. We also incorporated JavaScript libraries such as Skrollr, Retina.js, Isotope, Swiper, jQuery 1.12.4, and Axios 0.27.2 to enhance interactivity and visual appeal.

Backend Development

• The backend was restructured using PHP 8.2.22 for server-side programming, hosted on Plesk. The content was managed centrally using Strapi, a headless CMS, allowing Perera & Sons to update their website with ease. The site was deployed on Nginx web servers, with DigitalOcean Spaces providing both CDN and IaaS solutions to ensure fast and reliable content delivery.

Analytics and Tag Management

• We integrated Google Analytics GA4 to track user behavior and engagement, along with Google Tag Manager to streamline the management of various tags used on the website.

Innovative Digital Solutions 

To complement the website revamp, CreativeHub implemented several digital strategies aimed at enhancing Perera & Sons' digital footprint:

• SEO Optimization: We overhauled the SEO strategy to improve organic search rankings, focusing on high-impact keywords relevant to the bakery and catering industry in Sri Lanka.
• Content Strategy: A content strategy was developed that balanced historical storytelling with modern-day offerings, ensuring that the brand’s legacy was preserved while appealing to new generations of customers.
• CDN Integration: By leveraging DigitalOcean Spaces, Unpkg, and jsDelivr CDNs, we ensured that content was delivered swiftly and efficiently, improving overall site performance.

Results 

The revamped website significantly improved Perera & Sons' online presence, as demonstrated by:

• Increased Engagement: The new website saw a 40% increase in user engagement, with notable improvements in time spent on the site and lower bounce rates.
• Enhanced Brand Visibility: SEO optimization led to a 30% increase in organic search traffic, positioning Perera & Sons as a top contender in search results for relevant keywords.
• Improved User Experience: Mobile traffic increased by 50%, indicating the success of the responsive design in catering to mobile users.

The digital transformation of Perera & Sons is a testament to CreativeHub’s ability to blend historical brand values with modern digital strategies. Our approach not only revitalized Perera & Sons' online presence but also ensured that the brand's legacy continues to thrive in the digital age. Engage with CreativeHub to explore how our expertise can help your brand evolve and succeed in today's competitive marketplace.