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How to choose the right social media platform for your Business?

Looking to optimize your digital presence but don’t know where to start?
Finding the right social media platform for your business can be quite a challenge!

What kind of platform would my target audience be using? How do I reach out to them? 


As challenging as it is, it’s also vital for your business to be present on the right social media platforms.

The year 2021, has proved to us how important social media can be for all businesses alike.
Through your presence on social media platforms, you’ll be able to reach your target audience easily.

Now let’s see how you can choose the right social media platform for your Business in 3 easy steps.


Step 1 - Consider the nature of your business & identify your target audience

It is vital that you consider the nature of your business first before anything else! Is it a business-to-business (B2B) company, or a business-to-consumer (B2C) company? 

This makes all the difference. If your company is B2B, then a platform like LinkedIn would be the most relevant platform for you to be on. You could easily reach potential clients, interact with them, and engage with your existing customers. While for a B2C company, Facebook and Instagram are ideal platforms to be present on. This is where your consumers spend their time interacting and engaging with thousands of brands every time they visit the platforms. However, platforms like Youtube are very important for all businesses alike.

Step 2 - Define your goals

After considering the nature of your business and identifying your target audience, it is important that you define your goals for your audience. Although driving sales may be the general goal of your business, different companies may have different goals such as providing customer support, or just engaging with their customers on these platforms. Whichever it is, you need to identify a set of goals you want to achieve through your social media platforms and work towards it.

Step 3 - Find your audience

With a clear understanding of your goals and target audience, now you need to look into how you can find your audience. In order to do this, you need to first check on the demographics of the users on each platform. 

The above image depicts the demographics of the users on a few giant social media platforms and how much time users are likely to spend on them. Although the infographic represents the largest age groups, there are users of different age groups accessing these platforms daily.

For instance, if you’re hoping to find users who fall in the age category 18-25, platforms like TikTok and Instagram may be the ideal platforms for you.

Final Glance

Now, how can you put together these 3 steps and build a process? 


Let’s take an example! 


Say you run a B2C company which sells clothing. 
Your goal is to increase online sales, reach more consumers, and engage with your existing customers online. 

With your target audience being 18-30 year olds, both male and female, the ideal platforms for you would be Facebook, Instagram, and TikTok while also being present on Youtube. 


Simply, that is how you decide on which platforms would suit your business. 
It may seem like a daunting task. However, with a clear step-by-step process, you can ensure that your business is present on the right platforms.

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