Services
Everything between the idea and the pager.
Six disciplines, one accountable team. Take one of them or all six — the handover cost between agencies is usually where projects go to die, so we removed it.
AI Applications
Intelligence that survives contact with real users.
Most AI features demo well and fail in production. We build the unglamorous parts — evaluation, retrieval quality, fallbacks, cost ceilings and human review — so the feature still works on the thousandth request, not just the first.
What that includes
Product Engineering
Systems that are still maintainable in year two.
We build web and mobile products on architectures chosen for your actual load and team, not for a conference talk. Typed end to end, tested where it matters, deployed continuously and instrumented from day one.
What that includes
Product Design
Interfaces that reduce the work, not just the pixels.
Design starts with the job your user is trying to finish. We map the real workflow, cut the steps that shouldn't exist, and ship a system your engineers can build from — not a picture of an app.
What that includes
Websites & Platforms
A front door that actually converts.
Marketing sites, multi-brand platforms and headless CMS builds that load fast, rank well and let your marketing team publish without filing a ticket.
What that includes
Commerce
Storefronts measured in revenue, not awards.
Shopify and headless commerce builds, replatforms and integrations — tied back to the ERP, WMS and fulfilment systems that decide whether the order actually arrives.
What that includes
Platform & DevOps
Ship on a Friday without flinching.
Pipelines, infrastructure as code, observability and cost control — so releases are boring, incidents are short, and nobody is the only person who knows how deployment works.
What that includes
Commercials
Three ways to buy it. No minimum term on any of them.
You’re billed for the capacity you use and can scale between sprints. It exists because roadmaps change — and we’d rather you stay for the right reason.
Project Engagement
A defined outcome, a fixed shape.
You know what needs to exist. We scope it, price it, build it and hand it over — with a named team, a public backlog and weekly demos you can actually use.
- Best for
- A launch, a rebuild, or a product with a deadline attached.
- How it starts
- Two-week paid discovery, then a fixed scope and schedule.
Team Augmentation
Senior people, inside your process.
Designers and engineers who join your standups, your repo and your review process. No account manager in the middle, no hand-off overhead, no ramp-up tax.
- Best for
- An in-house team that is one or two specialists short of its roadmap.
- How it starts
- Profiles within a week, first commit in the second.
Strategic Partnership
We own a slice of the roadmap.
A standing team that carries product areas over years — accountable for outcomes, not tickets. We keep the context so your roadmap doesn't restart every time someone leaves.
- Best for
- Companies treating software as the business, not a project.
- How it starts
- A quarterly plan and a shared set of success metrics.
Delivery
Four stages, and what you hold at the end of each.
Scope
We pressure-test the goal before we price the work: who it's for, what it replaces, what has to be true for it to pay off. You leave with a written scope, an architecture direction and a real number.
You get
Scope document, architecture direction, fixed estimate
Design
The core journey, prototyped at high fidelity and put in front of real users before production code exists. Cheaper to change a screen now than a schema later.
You get
Clickable prototype, design system, validated flows
Build
Two-week increments against a backlog you can see. Every sprint ends in something you can click, not a status report. Continuous deployment from the first week.
You get
Working software every two weeks, in your environment
Run
Monitoring, incident response and a roadmap that keeps moving. Or a clean handover with documentation your team can actually operate from — your call, decided upfront.
You get
Runbooks, observability, handover or ongoing support
The stack
Chosen per problem. Never per habit.
We’ll use a no-code tool when it gets you to market a quarter earlier, and write it properly when the tool becomes the ceiling. Knowing which is which is most of the job.
Questions
The things people ask before signing.
How quickly can you start?
Scoping calls happen within a few days. For team augmentation we can usually put profiles in front of you inside a week. For a project engagement, discovery starts once scope is agreed — typically two to three weeks from first contact.
What does pay-as-you-go actually mean?
You're billed for the capacity you use, and you can scale it up or down between sprints. There's no minimum term and no penalty for pausing. It exists because roadmaps change and we'd rather you stay for the right reason.
Who owns the code and the IP?
You do — outright, from the first commit, including the repository, infrastructure definitions and design files. We don't build on a proprietary platform you'd have to license back from us.
Do you work with in-house engineering teams?
Constantly. Team augmentation exists for exactly that: our people work inside your repo, your standups and your review process, to your standards rather than ours.
How do you use AI in delivery?
To remove the slow, mechanical work — scaffolding, migrations, test coverage, documentation — and to build AI capability into your product where it earns its place. Architecture and product judgement stay with senior people who are accountable for them.
What happens when the engagement ends?
You get a documented handover: runbooks, architecture notes, credentials and a walkthrough with whoever is taking over. We'd rather you be able to leave than feel stuck.
Start here
Which of these do you actually need?
Tell us the outcome you're after. We'll tell you what it takes, what it costs, and which parts you shouldn't pay us to do.